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Audition Consent Form to Share Personal Information
Leferi Beauty Entertainment (hereinafter referred to as “Leferi”) is
obtaining audition applicants consent to collection and
use of their personal information in accordance with relevant laws and regulations
including the Personal Information Protection Act.
Information to Be Collected
Required information : name, mobile no., date of birth, e-mail, gender, address, submitted video
Optional information : SNS address
Purpose of Collection and Use
To identify audition applicants and select winners
Personal Information Retention and Use Period
Personal information of audition applicants is basically disposed
without any delay once the purpose of its collection and use has been fulfilled.
However, the following information is retained for a specified period because of the reasons listed below.
Information retention required by relevant laws and regulations
In the event that it is required by relevant laws and regulations,
personal information of audition applicants is retained for a certain period stipulated by relevant laws and regulations.
In this case, Leferi uses the personal information only for the purpose of its retention, and the retention period is as follows.
1Records on contracts or withdrawal of offers and the like
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 5 years
2Records on handling of consumer complaints and conflicts
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 3 years
3Records on identity verification
Reason for retention : ACT ON PROMOTION OF INFORMATIO AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. Article 44 (5) and ENFORCEMENT DECREE Article 29
Retention period : 6 months
4Access records
Reason for retention : PROTECTION OF COMMUNICATIONS SECRETS ACT Article 15 (2) and ENFORCEMENT DECREE Article 41
Retention period : 3 months
5Records on unlawful uses
Reason for retention : Leferi policy on exclusion of unlawful uses
Retention period : 1 year
Refusal to Consent and Details of Disadvantages of Refusal
Audition applicants have the right to refuse to consent to the above-stated personal information collection and use.
However, in the event that audition applicants refuse to provide the required information, they may be excluded from audition candidates.
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20. 01. 17
[Leferi’s Series A investment of KRW 1.5 billion in the gender-neutral cosmetics brand LAKA]
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The beauty influencer business group Leferi announced that it made an independent series A investment in LAKA Cosmetics running the gender-neutral cosmetics brand LAKA. The gender-neutral cosmetics brand LAKA entered more than 700 Olive Young, the health & beauty store, and LOFT and PLAZA STYLE in Japan within 2 years of its launch. Based on this strategic investment, LAKA Cosmetics accelerates its expansion into overseas markets including China, Japand and Southeast Asia, along with its active marketing and distribution in Korea, and plans to continue the agreesive investment to rise up as the 2nd generation of K-beauty brand. Leferi supports LAKA to be reborn as the Asia’s representative K-beauty brand based on its popularity and growth in the nation. Leferi also supports LAKA in a variety of activities to build a mutually beneficial relationship with beauty influencers and provides its own big data index BBPI (Beauty Brand Power Index), so that LAKA can focus on its targeted trendy product planning and marketing after fast reading the needs of influencers and millennials.