the first
the best
the only
make up the world
more Beautiful
PHILOSOPHY

Leferi always challenges to be the first, to be the best out of it, and eventually to be the only one.

VALUE
Make up
the world more
beautiful
Leferi Beauty Creators
HISTORY LEFERI BEAUTY
LEFERI IS

Leferi always challenges to be the first, to be the best out of it, and eventually to be the only one.

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2013
  • 07
    • Founding of Leferi Co., Ltd.
      (Luxury Beauty O2O Commerce Service)
2014
  • 07
    • Investment attraction from SK Planet & D.CAMP
  • 09
    • Joint launch of Beauty Creator Lab with Google Korea
2015
  • 01
    • Official establishment of Leferi Beauty Entertainment (O2O Commerce -> MCN Pivoting)
  • 04
    • Investment attraction from a treasure hunter
  • 10
    • Partnered with Youku, the largest video hosting platform in China
    • Establishment of an overseas branch in Hong Kong
2016
  • 02
    • Investment attraction from Union Investment Partners
  • 08
    • Investment attraction from Kakao Investment, DT Capital, and Lily & Beauty
  • 09
    • Partnered with Tencent to hold the Chinese beauty creators fostering program
      ‘Wodeomeijjwangkkueimi (my best friend’s makeup)
2017
  • 07
    • Establishment of Leferi Marketing Label (marketing company) and Leferi Commerce Lable
  • 08
    • Leferi Data Lab, publishing BBPI, the nation’s first beauty YouTube big data index
  • 09
    • Leferi Commerce Group, launching social sellers (influencer commerce) products
  • 10
    • Leferi Marketing Company, launching MDMS, the beauty digital IMC product
2018
  • 03
    • Winner of the 4th Korea Industry Award in 2018 –‘K-Beauty Grand Prize’
    • Partnered with GOODGN to develop social market PB products
  • 05
    • Appointment of the celeb influencer ‘Go Bam Bi’ as an outside director
    • Launch of ‘Surepi’, the nation’s first cosmetic brand engaging influencers in the product development
  • 10
    • Launch of the women’s rights promoting NGO ‘WNC’
  • 11
    • The in-house brand ‘Surepi’ off-line store opening in Lotte On and the Beauty, Jamsil Lotte World Tower Branch
  • 12
    • Selected by Money Today as the best company of the second half of the year
2019
  • 01
    • Leferi CEO Choi In-seok, awarding the Minister’s Commendation, Ministry of Science and ICT, New Forms of Media Sector
  • 02
    • Approval of Leferi Data Lab as a corporate affiliated ‘Beauty Big Data Lab’
  • 07
    • The nation’s first multi beauty space café ‘Record’ combining a beauty show room and an inner beauty café
  • 08
    • Launch of ‘Clusiv’, the brand collaboration AHC of Caver Korea X Superi
  • 10
    • Investment attraction from AJU IB, GS Homeshopping, and Shinhan Financial Group
  • 11
    • Leferi CEO Choi In-seok, awarding the 14th Korea ‘Culture Management Award’ in 2019 by Herald Corporation Inc.
2020
  • 01
    • Leferi’s Series A investment of KRW 1.5 billion in the gender-neutral cosmetics brand LAKA
TOP
Audition Consent Form to Share Personal Information
Leferi Beauty Entertainment (hereinafter referred to as “Leferi”) is
obtaining audition applicants consent to collection and
use of their personal information in accordance with relevant laws and regulations
including the Personal Information Protection Act.
Information to Be Collected
Required information : name, mobile no., date of birth, e-mail, gender, address, submitted video
Optional information : SNS address
Purpose of Collection and Use
To identify audition applicants and select winners
Personal Information Retention and Use Period
Personal information of audition applicants is basically disposed
without any delay once the purpose of its collection and use has been fulfilled.
However, the following information is retained for a specified period because of the reasons listed below.
Information retention required by relevant laws and regulations
In the event that it is required by relevant laws and regulations,
personal information of audition applicants is retained for a certain period stipulated by relevant laws and regulations.
In this case, Leferi uses the personal information only for the purpose of its retention, and the retention period is as follows.
1Records on contracts or withdrawal of offers and the like
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 5 years
2Records on handling of consumer complaints and conflicts
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 3 years
3Records on identity verification
Reason for retention : ACT ON PROMOTION OF INFORMATIO AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. Article 44 (5) and ENFORCEMENT DECREE Article 29
Retention period : 6 months
4Access records
Reason for retention : PROTECTION OF COMMUNICATIONS SECRETS ACT Article 15 (2) and ENFORCEMENT DECREE Article 41
Retention period : 3 months
5Records on unlawful uses
Reason for retention : Leferi policy on exclusion of unlawful uses
Retention period : 1 year
Refusal to Consent and Details of Disadvantages of Refusal
Audition applicants have the right to refuse to consent to the above-stated personal information collection and use.
However, in the event that audition applicants refuse to provide the required information, they may be excluded from audition candidates.
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