WE ARE NOT
ORDINARY ANYMORE

We’re challenging ourselves in a new area no one has ever imagined, suggesting innovative ways, and taking the initiative in making the world more beautiful.

MAKE UP THE WORLD
MORE BEAUTIFUL

INFLUENCER VALUE CHAIN

From Imagination
to Reality

Leferi is the first, best and only beauty influencer business group in Korea creating and running the Influencer Value Chain that consists of influencers nurturing, marketing, commerce, and production.

CONTACT

BEAUTY01 ENTERTAINMENT

CREATOR

The First and Best Nurturing System in Korea We’re the largest beauty influencer group in Korea that has been nurturing 800 YouTube creators and managing 280 content creators since 2014 when we first launched Beauty Creator Lab with Google Korea.

  • Beauty Creator Lab From the shooting and editing training to YouTube channel growth mentoring
  • No.1 Beauty Entertainment The largest beauty influencer group in Korea where 800 creators have been incubated and 200 creative artists belong

LEFERI02 MARKETING

MARKETING

All of Beauty Digital Marketing in Our Hands We offer the complete beauty digital marketing solutions including advertisements on Google, Facebook, and Instagram as well as YouTube marketing, based on our experiences of 5,000+ projects with 400 brands.

  • Beauty Digital IMC From creator-branded contents to advertising materials creation & operation
  • Leferi Data Lab Marketing strategy set-up and result evaluation based on the analysis of YouTube beauty big data
  • Leferi Cosmetic Zone Leferi on・off-line show room, the origin of Word of Mouth attention to beauty creators

LEFERI03 COMMERCE

COMMERCE

Above and Beyond Marketing, Embracing Direct Sales We provide the systematic commerce process covering from product sourcing to sales to CS, so that customers can not only get product information from influencers but have a complete ‘communicative shopping’ experience through them.

  • Influencer Social Market A whole new concept integrating commerce into the influencer marketing
  • 2-week product sourcing Systematic product testing carried out for more than 2 weeks by influencers and expert MD in Leferi

PB BRAND04 SUREPI

COLLABORATION

Influenced by Influencer Surepi is a label brand created in collaboration with beauty influencers to make genuine products based on voice of customers and inspiration of beauty influencers.

  • Surepi x Lotte Surepi off-line store in Lotte On and the Beauty, Jamsil Lotte World Tower Branch
  • Surepi x AHC The launch of ‘Clusiv’, the collaboration line in AHC skin care
  • Surepi x SEPHORA Exclusive product collaboration with SEPHORA and store opening to celebrate the first official launch of SEPHORA in Korea

Influencer Value Chain

Leferi is the first, best and only beauty influencer business group in Korea creating and running the Influencer Value Chain that consists of influencers nurturing, marketing, commerce, and production.

You are not
just YouTuber
Anymore

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DADDOA LEFERI BEAUTY CREATOR
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YOU ARE
NOT ORDINARY

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Audition Consent Form to Share Personal Information
Leferi Beauty Entertainment (hereinafter referred to as “Leferi”) is
obtaining audition applicants consent to collection and
use of their personal information in accordance with relevant laws and regulations
including the Personal Information Protection Act.
Information to Be Collected
Required information : name, mobile no., date of birth, e-mail, gender, address, submitted video
Optional information : SNS address
Purpose of Collection and Use
To identify audition applicants and select winners
Personal Information Retention and Use Period
Personal information of audition applicants is basically disposed
without any delay once the purpose of its collection and use has been fulfilled.
However, the following information is retained for a specified period because of the reasons listed below.
Information retention required by relevant laws and regulations
In the event that it is required by relevant laws and regulations,
personal information of audition applicants is retained for a certain period stipulated by relevant laws and regulations.
In this case, Leferi uses the personal information only for the purpose of its retention, and the retention period is as follows.
1Records on contracts or withdrawal of offers and the like
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 5 years
2Records on handling of consumer complaints and conflicts
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 3 years
3Records on identity verification
Reason for retention : ACT ON PROMOTION OF INFORMATIO AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. Article 44 (5) and ENFORCEMENT DECREE Article 29
Retention period : 6 months
4Access records
Reason for retention : PROTECTION OF COMMUNICATIONS SECRETS ACT Article 15 (2) and ENFORCEMENT DECREE Article 41
Retention period : 3 months
5Records on unlawful uses
Reason for retention : Leferi policy on exclusion of unlawful uses
Retention period : 1 year
Refusal to Consent and Details of Disadvantages of Refusal
Audition applicants have the right to refuse to consent to the above-stated personal information collection and use.
However, in the event that audition applicants refuse to provide the required information, they may be excluded from audition candidates.
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