Leferi is the first, best and only beauty influencer business group in Korea creating and running the Influencer Value Chain that consists of influencers nurturing, marketing, commerce, and production.
We’re the largest beauty influencer group in Korea that has been nurturing 800 YouTube creators and managing 280 content creators since 2014 when we first launched Beauty Creator Lab with Google Korea
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Fostering /
Nurturing800
Creators -
Contracting /
Partnering with280
partners
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Total number of /
YouTube subscribers18million
subscribers -
Total number of /
cumulative views1.75billion
views
We offer the complete beauty digital marketing solutions, focusing on creators’ contents on YouTube including advertisements on Google, Facebook, and Instagram, based on our know-how and experiences of 5,000+ projects with 400 clients.
Besides, Leferi analyzes the digital marketing state and performance most systematically and provide the most effective customized solution based on the analysis result, using BBPI(Beauty Brand Power Index), the public opinion index of YouTube beauty creators, which has been internally developed by the state-certified corporate affiliated lab ‘Leferi Data Lab’.
Team
Leferi created a commerce storm on YouTube by trying the nation’s first ‘social market’ with YouTube creators. And, Leferi provides systematic commerce process covering from product sourcing to sales to CS
As the new-concept social commerce is introduced, customers can have an amazing and useful ‘communicative shopping’ experience through influencers who are not only sharing beauty information with people, but also getting involved in cosmetic products sourcing to tell their subscribers how to use them and taking care of CS.
- PRODUCT
SOURCING - YOUTUBE &
SNS COMMUNICATION - DIRECT SALES
& CS
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Creation of digital ordering and payment infrastructure
for the ‘social market’ through KaKaoTalk
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Numerous collaboration with famous brands
The world’s first label brand ‘Surepi’ created in collaboration with beauty influencers. Surepi is a label brand created in collaboration with beauty influencers to make genuine products based on inspiration of beauty influencers.
The best product that didn’t exist in the world can be created, when beauty influencers’ passion for quality products and their inspiration from the communication with their followers are added to Surepi’s philosophy and specialty.
IDENTITY
NICHE
Surepi aims to make cosmetic products for certain satisfaction of fewer people. Surepi hopes to be the brand beloved by people all around the world by satisfying each of individuals who has a different lifestyle, skin type, characteristics, and needs.FAST
Surepi believes it needs to keep upgrading its products by reading customers’ needs faster than other brands, reflecting the needs in its products fast, and observing customers’ reviews fast. The identity of Surepi trying to satisfy fewer people makes ‘Fast’ Surepi possible.Limitless Concept
UNLIMITED
Surepi is trying to show more products satisfying niche needs of customers. For this, Surepi is limiting neither its branding nor its concept to naturally create what is needed for customers whenever necessary. We’ll stay out of the frame that tries to limit ourselves to a ‘fixed style’.Beauty Influencers into Products
INSPIRATION
Surepi has found the people who realize its Niche, Fast, and Unlimited values in their lives. They are Beauty Influencers. They share their beauty tips and products information and communicate with their followers that can be as little as hundreds or as many as hundreds of thousands. Surepi paid attention to their effort to care about each of ‘their followers’ and believed that the best beauty products could be created by combining the needs and inspiration from their ‘followers’ and Surepi’s philosophy and specialty.the Leferi’s influencers-produced commerce value chain
to the next level of overall beauty lifestyle area
covering inner beauty food, lifestyle, and pet.
Surepi x Lotte
Surepi off-line store in Lotte On and the Beauty, Jamsil Lotte World Tower Branch
Surepi x AHC
The launch of ‘Clusiv’, the collaboration line in AHC skin care
Surepi x Sephora
Exclusive product collaboration with SEPHORA and store opening to celebrate the first official launch of SEPHORA in Korea
is obtaining audition applicants consent to collection and
use of their personal information in accordance with relevant laws and regulations
including the Personal Information Protection Act.
- Information to Be Collected
- Required information : name, mobile no., date of birth, e-mail, gender, address, submitted video
- Optional information : SNS address
- Purpose of Collection and Use
- To identify audition applicants and select winners
- Personal Information Retention and Use Period
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Personal information of audition applicants is basically disposed without any delay once the purpose of its collection and use has been fulfilled.
However, the following information is retained for a specified period because of the reasons listed below.- Information retention required by relevant laws and regulations
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In the event that it is required by relevant laws and regulations, personal information of audition applicants is retained for a certain period stipulated by relevant laws and regulations.
In this case, Leferi uses the personal information only for the purpose of its retention, and the retention period is as follows.
- 1Records on contracts or withdrawal of offers and the like
- Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
- Retention period : 5 years
- 2Records on handling of consumer complaints and conflicts
- Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
- Retention period : 3 years
- 3Records on identity verification
- Reason for retention : ACT ON PROMOTION OF INFORMATIO AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. Article 44 (5) and ENFORCEMENT DECREE Article 29
- Retention period : 6 months
- 4Access records
- Reason for retention : PROTECTION OF COMMUNICATIONS SECRETS ACT Article 15 (2) and ENFORCEMENT DECREE Article 41
- Retention period : 3 months
- 5Records on unlawful uses
- Reason for retention : Leferi policy on exclusion of unlawful uses
- Retention period : 1 year
- Refusal to Consent and Details of Disadvantages of Refusal
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Audition applicants have the right to refuse to consent to the above-stated personal information collection and use.
However, in the event that audition applicants refuse to provide the required information, they may be excluded from audition candidates.